Source: Kantar BrandZ SUSTAINABILITY IS INCREASINGLY IMPORTANT TO CUSTOMERS Global brand equity drivers It currently drives 3 percent of brand equity but few brands are recognised for it by consumers Exposure Function Convenience Experience Digital Distinct Trust Sustainability Expert Other factors
Source: Kantar BrandZ SUSTAINABILITY IS INCREASINGLY IMPORTANT TO CUSTOMERS Global brand equity drivers It currently drives 3 per cent of brand equity but few brands are recognised for it by consumers Exposure Function Convenience Experience Digital Distinct Trust Sustainability Expert Other factors