Source: Kantar BrandZ
SUSTAINABILITY IS
INCREASINGLY IMPORTANT
TO CUSTOMERS
Global brand equity drivers
It currently drives 3 per
cent of brand equity but
few brands are recognised
for it by consumers
Exposure
Function
Convenience
Experience
Digital
Distinct
Trust
Sustainability
Expert
Other
factors
Source: Kantar BrandZ
SUSTAINABILITY IS
INCREASINGLY
IMPORTANT
TO CUSTOMERS
Global brand equity drivers
It currently drives 3 per cent of brand equity but
few brands are recognised for it by consumers
Exposure
Function
Convenience
Experience
Digital
Distinct
Trust
Sustainability
Expert
Other
factors